W ostatnich latach obserwujemy dynamiczne zmiany w oczekiwaniach turystów. Coraz częściej wybierają oni obiekty, które oferują coś więcej niż tylko nocleg, stawiając na dodatkowe udogodnienia umożliwiające pełny relaks i ucieczkę od codzienności. Oprócz tarasów z zapierającymi dech w piersiach widokami, coraz większą popularnością cieszą się także ogrodowe strefy spa, wyposażone w sauny, balie i jacuzzi.
Customers are seeking comprehensive accommodation.
Today, travel isn’t merely about changing location; it’s about shifting one’s perspective. Instead of simply seeking a bed for the night, travelers have become discerning consumers who expect a holistic experience. This is precisely why, when selecting an accommodation, a greater emphasis is now placed on amenities that facilitate genuine rest and rejuvenation.
While location and price remain primary factors in the decision-making process, guests are increasingly swayed by the value they receive as part of their stay. And this is precisely where an outdoor spa can make a significant difference.
Added Value
Social Media Presence: Hot tubs and saunas are highly photogenic, and guests are happy to share photos of their relaxing sessions on social media. This creates valuable user-generated content for your business.
Relaxation as the Main Motivation: For many, a getaway is primarily a chance to unwind from the daily grind. The opportunity to use a sauna or hot tub under the open sky is a key component of this rejuvenation, and it can become the primary reason for a guest to choose your lodging over a competitor.
Staying Ahead of the Competition: In today’s dynamic tourism market, the absence of additional amenities can cause a property to fall behind. When comparing two similar offers, a guest will always choose the one that provides more. Even if they don’t ultimately use the hot tub or sauna, their presence creates a perception of higher value.
Not every guest may require or desire this
Choć ogrodowe spa może wydawać się kuszące, nie jest to rozwiązanie idealne dla każdego.
Not Every Guest Will Use It: Some guests, particularly those on short business trips, simply don’t have the time or inclination to use spa facilities. Others may prefer active, outdoor recreation over using the spa amenities.
Investment and Maintenance Costs: Saunas and hot tubs represent more than just the initial purchase price. Their operation, servicing, heating, and hygiene maintenance present significant ongoing costs and responsibilities. For smaller businesses, this can be an overwhelming financial burden.
Conclusion: Is There a Golden Mean?
Ultimately, the answer is: it depends. For premium hospitality high-end camping experience segments, rental cabins, agritourism, or high-end apartments, a garden spa is genuinely becoming a ‘must-have.’ In these niche markets, the absence of a hot tub can critically influence a guest’s decision.
On the other hand, for properties that are purely functional or strictly budget-friendly, the investment in a sauna may simply not be a worthwhile one.
What’s your preference?
As a property owner, it’s crucial to consider your target clientele. If your guests are seeking relaxation, intimacy, and a connection to nature, an investment in an outdoor spa could be a surefire hit. However, if you cater to transient guests or or tourists focused on active sightseeing, it might be more beneficial to invest in other amenities.
One thing is for sure: the outdoor spa is a trend that’s here to stay. Whether it will become an industry standard depends on how the market and, most importantly, customer expectations continue to evolve.
